Purpose

At Blackiron Agency, our team worked with Ottawa Tourism to develop a brand for a five-day event where Mayor Jim Watson and 20 tourism and business leaders attend to strengthen the relations with the Netherlands. The delegates from Ottawa included representatives from Invest Ottawa, Ottawa Tourism and local technology companies. This brand is inspired by the tulip, which is a symbol of Ottawa’s relationship with the Netherlands as each year they give thousands of tulip bulbs to Ottawa in gratitude for having sheltered the Dutch royal family during World War II.

As a team, we created multiple assets for this event through the client’s request. I was in charge of designing the event program, the tulip bulb packaging, event banners, PowerPoint presentations and menus. We also had to create logos, lanyards, pins, stickers, event stands and we even had customized cupcakes!